Here’s a copy of the keynote I presented last week at Mobiz 2012 in Montreal. Thank you to the organizers and to everyone who attended. The topic was “99 ways to get your app noticed” and the session highlighted different ways you can promote your app ranging from basic ASO (App Store Optimization) techniques to more outlandish marketing plays.
Since cramming all of the info I wanted to say in 35 minutes was quite the challenge, I’m planning to publish an eBook based on the same topic. If you’d like to be notified by email when it’s released, please sign up here.
Celebrity endorsement is defined as a form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service. The technique has been around for a while and continues to be used today in a variety of industries – despite the fact that consumers are getting smarter and know that often money, not quality, is the primary motivator for these deals.
Obscene amounts of money are often involved, which is why this whole affair has turned into a carefully calculated science with things like the Davie-Brown index, which measures a celebrity’s ability to influence brand affinity and purchase intent (doesn’t it sound like an old-school Klout?).
While we may have heard about major deals like David Beckham’s estimated $160 million endorsement of Adidas, what have we come across regarding celebrity endorsements for mobile apps?
On Monday, Apple announced a good two hundred new features for iOS6 at their Worldwide Developer Conference. I don’t remember them all, but a few stuck out of which one in particular: the “Do Not Disturb” feature. Loves it.
In Sarnate, a small village on the west coast of Latvia, a group of people carefully grace a keyboard with a layer of unsalted fat and leave it outside in the garden.
The keyboard is connected to a computer which is connected to the internet and Twitter. Unbeknownst to the birds feeding on the fat, they are simultaneously sending out tweets under the username @hungry_birds.