Here’s a copy of the keynote I presented last week at Mobiz 2012 in Montreal. Thank you to the organizers for having me, and thank you to everyone who attended. The topic was “99 ways to get your noticed” and it highlighted different ways you can market and promote your mobile app ranging from basic ASO (App Store Optimization) techniques to more outlandish marketing plays.
Since cramming all of the info I wanted to say in 35 minutes was quite the challenge, I’m planning to publish an eBook based on the same topic. If you’d like to be notified by email when it’s released, please sign up here. Thanks!
Do you have a phone with autocorrect or predictive text options? If so, there’s a 99% chance you’ve once made a pretty hysterical typo. Now there is a place to share them on www.damnyouautocorrect.com.
I can’t tell you how hard this site made me laugh, but not as hard as it was to find a decent “clean” example to share here. Go to their website to view them all.
The app that sounds the most interesting is the Ghost Hunters Haunted House Finder by NBC Universal which has over 100 haunted locations mapped out that can be visited virtually and connects with Foursquare so you can locate fellow hunters.
As mobile phones take on a more and more prevalent role in our culture with each year, I would love to see some more original costumes out there. Say, a Bluetooth…
A couple years ago, a YouTube video of a group of friends popping corn with their cell phones went viral and has since been viewed over 7 million times.
The theory behind it was that radiation waves between the mobile phones would cause enough energy to heat the kernels.
Unfortunately (or fortunately?), it turned out to be a hoax.
According to physics professor Louis Bloomfield, it is not physically possible. In a microwave, energy excites the water inside the popcorn kernels until it turns into highly pressurized gas causing the kernels to pop. If mobile phones actually emitted that much energy, it would also be heating up the water inside the fingers and faces of people holding the phones which, believe me, would hurt like a mofo.
The video launched a slew of conspiracy theories, including suggestions that it was perhaps an ad campaign for certain handset manufacturers. This notion was fueled by comments such as “maybe it only works for certain brands and models?” which made people pay close attention to the handset.
However, it turns out it was actually a viral marketing campaign for Bluetooth headset manufacturer Cardo Systems, bringing attention to cell phone radiation. The company suffered a little heat (pun intended) as the fake video was being used by lobbyists as real evidence for concerns over cell phone emissions.
The company immediately fessed up and claimed their intention was absolutely not to scare people, but rather a humorous way to engage users with their products. In a CNN news segment revealing the prank, the CEO of Cardo described the campaign as having “surpassed expectations”. The secret behind the popping in the video was a mixture between a kitchen stove and digital editing.
Hoax aside, there is still an ongoing debate about the danger of radio-frequency radiation emitted by cell phones. Although there might indeed be some cause for concern, there is absolutely no way you can make popcorn with your mobile phone – yet.
So keep your microwave, rare occurrence of a device not yet threatened by extinction for being replaced by a mobile phone.
Saturday mornings are for staying in bed, drinking coffee and reading the Saturday newspaper’s funnies. Here’s a collection of mobile-related Dilbert comic strips. Enjoy! Source: http://www.dilbert.com/