I Can’t Wait for Disney World (‘s MagicBands)

I’m going to Disney World this upcoming weekend, and I feel like a little kid again. The decision process went as follows:

1) It’s only a 3 hour flight away

2) It’s the most magical place on earth

I am excited for the rides, the magic, the turkey legs, a hug from Goofy and the illusion of a perfect world – but I am also excited for witnessing marketing genius at play.

I think Disney is what got me into Marketing in the first place. When I was a teenager, I read books about Walt Disney and the creation of his theme park. I was absolutely fascinated by the vision and meticulous planning.

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New Kids on the Block

When I first started this blog in 2010, mobile technology was considered “new”. The iPhone was just a toddler and, although it wasn’t the first smartphone, it clearly dominated while mobile was revolutionizing all industries.

Cue four years later, the iPhone is now 7 years old and is a big boy. He can take the bus to school by himself. Although mobile will continue to evolve by leaps and bounds, there are new emerging technologies peeking my interest that I’m interested in exploring here.

With so much to chose from, and a lack of personal interest for nanowire lithium-ion batteries, I’ve decided to expand my focus to the following two areas: wearable technology and predictive analytics.

The new challenge: how is mobile, wearable technology and predictive analytics impacting pop culture and society? “Wearable tech pop princess” and “Predictive analytics pop princess”, if you will.

App Camp for Girls

I don’t often wish I was a kid again but I did when I came across this.

App Camp for Girls is basically a summer camp where girls ages 12-14 will learn to build apps. The idea is to inspire girls to pursue a career in software development and technology by putting their creative power to work concepting apps and learning about the software business from women in the field.

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Some people donate blood, I donate apps

I was diagnosed with Type 1 Diabetes (T1D) at the age of eight. Growing up I was very involved with the Juvenile Diabetes Research Foundation (JDRF), the leading global organization focused on T1D research. I regularly volunteered at their annual Walk to Cure Diabetes and other fundraising events, I was a youth ambassador, I delivered speeches, I lobbied at Parliment, and I even spent one summer volunteering at their offices stuffing envelopes.

This year, I wanted to contribute in a more meaningful way. Not that stuffing envelopes isn’t meaninfgul, but I wanted to do something a bit different. Since my personal and professional interests lie strongly in the world of mobile app marketing, I thought it would only appropriate to donate a mobile app for this year’s Walk to Cure Diabetes.

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Excuse me, I think there’s a text message in your eye

I wear contact lenses and receive text messages. Therefore, recent articles surfacing about this new technology caught my eye (pun intended).

Belgian scientists at Ghent University have developed a curved liquid display (LCD) that can be inserted into a contact lens to show simple patterns such as letters. This means that within five years, we could be be reading text messages, emails and our favorite gluten-free pancake recipe directly on our EYEBALL. Continue reading