App Camp for Girls

I don’t often wish I was a kid again but I did when I came across this.

App Camp for Girls is basically a summer camp where girls ages 12-14 will learn to build apps. The idea is to inspire girls to pursue a career in software development and technology by putting their creative power to work concepting apps and learning about the software business from women in the field.

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Some people donate blood, I donate apps

I was diagnosed with Type 1 Diabetes (T1D) at the age of eight. Growing up I was very involved with the Juvenile Diabetes Research Foundation (JDRF), the leading global organization focused on T1D research. I regularly volunteered at their annual Walk to Cure Diabetes and other fundraising events, I was a youth ambassador, I delivered speeches, I lobbied at Parliment, and I even spent one summer volunteering at their offices stuffing envelopes.

This year, I wanted to contribute in a more meaningful way. Not that stuffing envelopes isn’t meaninfgul, but I wanted to do something a bit different. Since my personal and professional interests lie strongly in the world of mobile app marketing, I thought it would only appropriate to donate a mobile app for this year’s Walk to Cure Diabetes.

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Excuse me, I think there’s a text message in your eye

I wear contact lenses and receive text messages. Therefore, recent articles surfacing about this new technology caught my eye (pun intended).

Belgian scientists at Ghent University have developed a curved liquid display (LCD) that can be inserted into a contact lens to show simple patterns such as letters. This means that within five years, we could be be reading text messages, emails and our favorite gluten-free pancake recipe directly on our EYEBALL. Continue reading

Mobiz Keynote: 99 Ways to Get Your App Noticed

Here’s a copy of the keynote I presented last week at Mobiz 2012 in Montreal. Thank you to the organizers and to everyone who attended. The topic was “99 ways to get your app noticed” and the session highlighted different ways you can promote your app ranging from basic ASO (App Store Optimization) techniques to more outlandish marketing plays.

Since cramming all of the info I wanted to say in 35 minutes was quite the challenge, I’m planning to publish an eBook based on the same topic. If you’d like to be notified by email when it’s released, please sign up here.

Celebrity Endorsements: Mobile Apps

Celebrity endorsement is defined as a form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service. The technique has been around for a while and continues to be used today in a variety of industries – despite the fact that consumers are getting smarter and know that often money, not quality, is the primary motivator for these deals.

Obscene amounts of money are often involved, which is why this whole affair has turned into a carefully calculated science with things like the Davie-Brown index, which measures a celebrity‚Äôs ability to influence brand affinity and purchase intent (doesn’t it sound like an old-school Klout?).

While we may have heard about major deals like David Beckham’s estimated $160 million endorsement of Adidas, what have we come across regarding celebrity endorsements for mobile apps?

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